An End Card, also known as an End Screen, is a call-to-action (CTA) feature commonly used in YouTube videos. It typically appears in the last 5-20 seconds of a video and serves multiple purposes to enhance viewer engagement and channel promotion.
Purpose and Benefits #
- Promotion: Use End Cards to promote other videos, playlists, or your website. They can also include a button for viewers to subscribe to your channel.
- Engagement: Encourage viewers to continue watching related content, thereby increasing watch time and viewer retention.
- Branding: Reinforce your brand by incorporating consistent visual elements like logos and color schemes.
Do You Need an End Card? #
While not mandatory, an End Card is a powerful tool for promoting your YouTube channel and content. It helps drive subscriptions and keeps viewers engaged with your other videos.
Creating End Cards #
- Templates: At Epic Frame, we offer customizable templates for creating End Cards. When you subscribe, you can select from our range of 18 templates, which we will tailor to match your brand’s colors, fonts, and logos.
- Customization: Once you have your End Card design, it will be added to the end of your YouTube videos. The design includes placeholders for videos you wish to promote and space for your logo.
Adding Videos to Your End Card #
To make the elements on your End Card clickable:
- Use YouTube Studio: After uploading your video, go to YouTube Studio.
- Add Elements: In the end screen editor, add elements such as videos, playlists, or a subscribe button.
- Customization: Adjust the placement and timing of these elements to ensure they align with your End Card design.
By effectively using End Cards, you can enhance viewer interaction and promote additional content on your channel.
